What is involvement

We define involvement as "Active participation to drive belief, commitment, ownership and action across your business."

Involved businesses know where they're going and every one of their people knows what they need to do to help them get there. Their people are passionate about making a difference and feel empowered to do so.

Engagement is not enough. Many businesses see engagement as the Holy Grail. But that's no longer enough to win.

If your people are engaged they're interested and willing. But that's no guarantee of action and your customers will not necessarily notice any difference.

Involvement goes a vital stage further. It's about getting people to take ownership, to act, to do something different, to create change.

http://www.youtube.com/watch?v=hMnk7lh9M3o