Partner

Tracy has 15 years' experience of strategic change management, working in the public and private sectors. She was instrumental in changes to the sales culture at ITV, developed a customer vision for the Department for Constitutional Affairs, and worked with Volkswagen UK to help them deliver brand engagement. She's also worked with BT, Liverpool Victoria, Taylor Nelson Sofres and Visa International.

She heads up the Change consultancy side of the team and adds rigour and method to our client projects so that they create sustainable results. She has the rare ability to combine a huge intellect with a down-to-earth style and her cheeky personality helps our clients and our internal teams develop and have fun.

Tracy has a Fine Arts degree, which means she's really good at drawing lots of charts. She also has a Mathematics degree, which means she eats data for breakfast. She's a great tennis player too which means that when she's finished challenging you strategically, she'll thrash you on the court.